MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Consistency Please!

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The front page of today’s Globe and Mail features an article on the current Israeli preparations for an incursion into Lebanon. The article speaks of Condolezza Rice’s impending visit to the region in an attempt to broker a ceasefire. Conversely, the same article also mentions how the US government has also approved the sale of up to 4000 precision-guided missiles to Israel. While American support of Israel is nothing new, I find the tension between the attempted peace-making and the fueling of Israel’s military capabilities to be disturbing.

I have always been taught that any successful PR campaign is rooted in consistency – consistency in behaviour; consistency of message; consistency between the two. I find it hard to believe that Rice’s attempts have any chance of success when it is so obvious on which side of the line in the sand they stand. How can she possibly gain acceptance from Lebanon/Hezbollah while publicly supporting the Israeli position? Coercion is hardly going to bring about changes of attitude and behaviour in this context. The US actions surely will be viewed as totally self-interested.



Written by Jonathan Dunn

July 23, 2006 at 12:51 pm

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