MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Word of the Year – The Results

with 3 comments

In a previous post, I wrote about the contest Merriam-Webster was holding to determine the Word of the Year for 2006. Well, the results are in and I’m pleased to say the Word of the Year is “Truthiness” (the hyperlink takes you to the definition page). I’m also pleased to note that the other two words I suggested would be contenders made it into the Top 10 – “Sectarian” at # 8 and “Quagmire” at #9.

But enough back-patting, it’s also time to announce the results of the little contest I was holding to determine the PR Word of the Year. After an unsurprising lack of responses (thanks Ed and Brendan), I am going to choose Brendan Hodgson’s “authentication.”

Congrats Brendan! A richly deserved honour.

I realize I should justify this selection so I refer you to the Edelman/Wal-mart scandal (no link provided b/c there’s just so much out there on this already…). Other than that, I will take my inspiration from the Grammy judging panel and leave it a mystery.

It’s worth taking a look at the mashed-up words that made up Brendan’s other submissions. My personal favourite is “conver.licious” (and not just because I have a hard time pronouncing the other suggestions). As the winner, Brendan has the opportunity to submit his definition of “authentication” for the world to read (because I’m sure it’s more nuanced than the definition Merriam-Webster provides….’to prove or serve to prove the authenticity of’).

I’d also like to spend some time coming up with defintions of the mashed-up words (open to all) as we’ve all seen how one (Stephen Colbert) can capture the zeitgeist and propel the collective conversation (do I owe H&K royalties?) to new heights.

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Written by Jonathan Dunn

December 11, 2006 at 12:50 pm

3 Responses

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  1. […] In a call with the rest of the iStudio gang today, one of the team was “voluntold” for a small project.  I think that’s such a great word and will be nominating it for word of year, 2007. […]

  2. Hey man, that’s awesome! and sorry for not responding sooner… something about having to think at 32,000 feet. I’ll get you that definition, and it’ll be a doozy.

    Brendan

    December 20, 2006 at 8:07 am

  3. Brendan,
    Still interested in your definition of “authentication”. You’ve set high expecations…also, we should discuss a definition of ‘conver.licious’. 😉

    JD

    Jonathan Dunn

    January 7, 2007 at 3:22 pm


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