MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Do Sweat The Small Stuff

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I took the elevator up today with our events director. She was carrying with her bags of candy, pop, etc…basically a couple big bags of treats. After complaining that it is hard to buy name-brand candy in bulk outside of the Halloween gluttony window, she told me that the treats were for the judging panel for the upcoming Marketing Awards.

She also told me that she had bought a ton of cough drops & throat lozenges. Cough drops?

Well, turns out it’s winter (today being the first day you could actually confirm that) and it’s inevitable that someone on the judging panel will have a cold. Plus, you would hope that some of the judges make themselves hoarse arguing passionately for their picks.

It’s this kind of attention to detail that makes her so good at her job. Sure, people who have a cold will generally have their own supply of cough drops. And it’s likely that no-one will give it a second thought if there weren’t cough drops supplied for them. But it’s the kind of small thing that people take notice of when it is there – much more so than all the standard, bigger details all being in place.

It was a good way to start the week. An important reminder that when dealing with any sort of client service, it pays to sweat the small stuff.



Written by Jonathan Dunn

January 15, 2007 at 8:56 pm

Posted in Blogroll, Soap Box

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