MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Top Brands 2006

with one comment has released its list of the world’s top brands for 2006. Not surprisingly, Google tops the charts and the rest of the Top 5 reads a bit like a who’s-who of the sexiest & most news-worthy of companies.

1. Google

2. Apple

3. Youtube

 4. Wikipedia

 5. Starbucks

Here’s the breakout of Top 5’s by geographic region:

It’s noteworthy that local companies make up the Top 5 in their respective regions. All Japanese companies in the Asia-Pacific ranking; all European companies in the Euro-rankings; all South American companies in the Central & Latin America rankings; all American companies in the North American rankings. To save you time, I’ve done a further break-out by industry:

  • Technology: 9 companies (includes Wikipedia)
  • Consumer Goods: 7 (includes Food & Beverage)
  • Automotive: 2
  • Financial Services: 1
  • Misc: 1 (I can’t figure out what Bimbo does…)

For a Canadian perspective, Marketing releases an annual Reputation Survey.

What I find most interesting about all of is how the companies at the top of the Global list have done an excellent job at empowering the consumer (with information, entertainment and coffee that goes beyond the double-double). For some solid insight into the on-demand consumer check out Collin Douma’s post on his Radical Trust blog.

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Written by Jonathan Dunn

January 28, 2007 at 7:22 am

One Response

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  1. Goodbye McDonalds & CocaCola. Who would’ve guessed this post Dotcom bust?



    January 28, 2007 at 9:38 pm

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