MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Don’t get blinded when a client turns on the lights

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If I think back to my childhood trips to Disneyworld, one of the highlights was the Space Mountain roller coaster. It was the closest Disney came to a thrill-seeking ride and, as an impressionable 10 year old, I was wowed by its frantic twists and turns. What made it even more exhilarating was that the ride was in total darkness (minus one illuminated tunnel).

I found this video on YouTube that shows you what Space Mountain looks like with the lights on:

Now maybe it’s the fact that I’m now more roller-coaster savvy or just more jaded about what constitutes a truly thrilling experience, but it doesn’t seem exciting with the lights on.

There’s a lesson here in client management. Good relationships are built on trust. That trust is earned through open dialogue, honest & insightful counsel and effectively managing (and delivering on) expectations. Often there are hard questions and troubling issues that need to be addressed. Doing so is important to advancing the relationship even if we often don’t want to hear what they other person has the say. But it’s important to be prepared for what is revealed when you get your answers. You should anticipate the range of possible responses (which won’t be too hard if your relationship is built on a solid foundation) and come up with the plans to address each contingency.

Don’t be left stunned and blinking when the lights come on. Both you and your client will be disappointed.

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Written by Jonathan Dunn

March 1, 2007 at 2:51 pm

Posted in Blogroll, Soap Box

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