MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Is this the answer to the DRM/Music Download debate?

with one comment

From the BBC’s Click program, I came across this new music download service called We7.

Though still in beta, the service offers (will offer) DRM free music and promises an artist-friendly environment. What this means is that they have a model where the free downloads are supported by advertisement that have been pinned to the beginning of the music file.

The revenues from the ads are then shared among the publishers, the artists, and so on. Here’s the model:

 we7_model

According to We7, the ads will run about 10 seconds and after a month of so the user will have the option to remove the ad/message. We7 also promises that the ads will be targeted and relevant to the user.

It’s has the potential to be a big step forward and has built a legitimate model for generating revenue for artists off free-to-consumer downloads. We7 also counts Peter Gabriel among its founders. Though Peter used to dress up & behave like this when he was with Genesis back in 70’s

he’s since become a widely respected and forward thinking advocate for world and digital music.

Here’s the pitch from their press room.

Now we try & see…

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Written by Jonathan Dunn

June 5, 2007 at 3:46 pm

Posted in Music, Technology

One Response

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  1. :,. I am very thankful to this topic because it really gives useful information `.;

    Can Crusher

    January 25, 2011 at 11:10 am


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