MarComedy: Don’t make me laugh

For what tickles my fancy in media, communications and life in general.

Persuade vs Convince

with one comment

Terry Fallis, he of ThornleyFallis & a podcaster and author of some repute, has a regular segment on the InsidePR podcast called Inside Proper English. There’s substance beyond the clever title as Terry takes a weekly look at words & phrases that are commonly misused with the goal of making us better communicators.

Insider Proper English from this week looks at the difference between convince & persuade. Terry points out that, contrary to common belief & use, there is a subtle and important distinction between the two.

We are convinced by evidence or arguments made to the intellect

We are persuaded by appeals made to the will, moral sense or emotions.

I’d also add a further subtle distinction that we are convinced to think something; persuaded to think & do something.

The implication of this for marketing is significant. I couldn’t care less if you were convinced that my widget is better than my competitors widgets if I haven’t also persuaded you to do something about it – buy it, support it, donate to it, tell your friends about it.

Tags: , , ,

Advertisements

Written by Jonathan Dunn

September 24, 2007 at 8:14 pm

Posted in Common Use, Marketing

One Response

Subscribe to comments with RSS.

  1. Thanks for the plug Jonathan. I’ve subscribed to your blog and look forward to reading it…

    Terry Fallis

    September 30, 2007 at 2:01 pm


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: